Thursday, September 4, 2008

Sustainable fashion

What does it mean to be sustainable?

To me, sustainable fashion is really hard to determine, it is a big cycle that is hard to start and therefore less likely to be completely done, however, these are the steps i feel are included in sustainable fashion. From how it is grown- without pesticides- fibres that use less water etc- no animal furs- could cause extinction of animals if animal furs are still used, how the fabric is made- solar energy powered factories, to how the garments are made- with solar powered sweat shops- people being ethically treated in said sweat shops- award wages- clean conditions etc, to how fast the fashion is released- slowing down the cycle of fashion where disposable fast fashion is less normal for the world.

How can you become sustainable?

As i am not at the head of a multimillion dollar fashion house i can't really contribute much to what i feel is sustainable fashion. However, the bit i can do is stop buying fast fashion as much, stop buying as many shoes etc. I can recycle my clothes that i get bored with and i can deconstruct and reconstruct them (doing this already). It's not much but it is a start, and may be once i become rich old ugly and famous i can help create awareness about sustainable fashion and make it more "normal" for the fashion industry.

How sustainable is too much to work in the market?

I don't think there could be too much to work in the market. It depends on the view point of the people running the market and the consumers. If the heads of companys are willing to lose some money in order to make the company more ethical, and people are prepared to pay that little bit more sustainable fashion is achieveable. Though i hate to say it.... I don't think this is going to happen any time soon... At the moment and for a while now and for some time to come... this industry is fuelled by greed... it is going to have to take a rude shock to fix all the problems within the industry... however every little bit counts.

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